Thursday, October 11, 2012

RECOMMENDED READING

PHOTOGRAPHY
How to Grow as a Photographer - Reinventing your career by Tony Luna
Tony outlines a structured process for growth and development throughout our careers.

Galen Rowell's Inner Game of Outdoor Photography - Galen Rowell
The first third of the book is the best treatment of the art of SEEING.  Perhaps the best book on photography in my collection.


CREATIVITY and VISION
Secrets of the mind  - NOVA Video tape.
A discussion of the visual centers of the brain.

The Creative Brain  by Ned Hermann
How our brain "wiring" affects our vision and preferences.


BUSINESS
Tom Peters - The Pursuit of WOW!  Every Person'd guide to Topsy Turvy Times
Good primer for creative thinking in business.  Easy reading offering a bunch of little nuggets.

Samurai Selling - The Ancient Art of Service in Sales  by Chuck Laughlin


INTERNET BUSINESS
The Long Tail by Chris Anderson
"Why the Future of Business is selling less of more."

Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business
by Jeff Howe


MEDIA
BIAS  - A CBS insider exposes how the media distort the news - by Bernard Goldberg
As media photographers, this is a topic we should be aware of.