APA Steps to Success Seminar

This from Niki:

If you're having trouble viewing this email, you may see it online.

Share this:

Upcoming Events: Sept 28: Steps to Success Seminar Oct, 8: Steps to Success Workshop  Steps to Success Seminar Statistics show that nearly 90% of all small businesses fail in the first 5 years, yet here we are, choosing to run photography businesses. Whether you’ve been in business for one year or thirty the truth is, you need to pay attention to your business every day and be prepared to work hard and work smart.  One smart action is to get help from experts who know what your buyers need. A Special Evening with Consultant Selina Maitreya 6:30-8:30 pm, Weds, Sept 28 Adelante Studios, 25 W 31st St On September 28th, you’ll have an opportunity to hear about the new selling paradigm in the commercial photo industry, a twist created by buying trends and you will learn the steps you need to take in order to meet todays buyers needs. Join us as one of our industry’s leading consultants, Selina Maitreya, leads a special evening seminar titled, “Steps to Success” for members of APA and others in our creative community. In this seminar you’ll learn the number one request buyers have of photographers, how to identify your audience and the three key areas that you need to develop in order to build a successful sales and marketing program. Join us as Selina shares a visual program that will highlight  2 APA photographers who have successfully taken the steps needed and have grown their businesses to meet their creative and financial goals. Register Today! Sponsored by Agency Access and Adelante Studios Just Announced! Selina has agreed to hold a follow up workshop for herSteps to Success program. This all-day workshop is where a very limited number of people will have the chance to work in small groups and with Selina to actually do the work to complete the steps. Dont's pass up this opportunity to spend the whole day with Selina (lunch included) and put yourself on the path to a higher level of success. All-day Workshop info APA|NY thanks our key sponsor Adorama. Not yet an APA Member?Join today! Follow APA|NY APA - NEW YORK  419 Lafayette Street, 6th floor New York, NY 10003 p 212-807-0399 e office@apany.com

This email was sent to pereiraphoto@icloud.com. To ensure that you continue receiving our emails, please add us to your address book or safe list.  manage your preferences | opt out using TrueRemove®. Got this as a forward? Sign up to receive our future emails.

JUDY HERRMANN PRICING SEMINAR

Barbara Nelson is arranging the JUDY HERRMANN PRICING SEMINAR  ASMP ADMISSION IS $45

http://www.pwponline.org/event/view/pricing-your-work-in-today-s-market-with-judy-herrmann

Pricing Your Work in Today’s Market

November 3, 2016 6:00pm-9:00pm

mid-town Manhattan (address will be emailed to attendees)

Instructor/Leader: Judy Herrmann

• Select Ticket Type

 PWP Member: $45.00 
 General Admission: $55.00 

• Advanced tickets required
• Send Check (made out to PWP) to:
  Barbara Nelson
  340 Haven Ave. (#3J)
  New York, NY 10033

The question most asked among visual artists of all genres and experience is “What should I charge”. This seminar will help you frame some guidelines.
For many still and motion photographers, pricing commercial assignments and fine art work has become a blind guessing game where you lose if you’re too high or if you’re too low. And, when you ask about pricing the answer always seems to be “it depends.” How can you figure out the fair market value of your work or what clients really want and value when it’s so hard to get answers?
In this exciting new seminar, Judy Herrmann tackles this question by sharing case studies, interviews and examples that will help you understand pricing from your clients’ and collectors’ perspectives, providing actionable tips you can start using right away, and showing you how to maximize your value and get paid what you’re worth. Time will be scheduled for Q&A.

Limited to 50 people.

FEE: $45.00 for PWP and ASMP Members, $55 for Non-Members
RSVP. bnelson2@earthlink.net

Bio:
Since 1995, Judy Herrmann’s energetic and inspiring seminars on smart business practices have helped thousands of photographers compete more effectively. A past National president of ASMP, Olympus Visionary and recipient of the United Nations IPC Leadership Award, Judy created and hosted ASMP's popular Business as unUsual webinar series and served as an ASMP sponsored speaker for over 12 years. As a partner in Herrmann + Starke, www.HSstudio.com, her distinctive imagery for advertising, editorial and corporate clients has won recognition from Graphis, Communication Arts, Lurzer’s Archive and numerous award annuals. Judy is currently developing a comprehensive online course that will help photographers price their work and get paid what they’re worth. Learn more at www.2goodthings.com/pricingphotography.